Helping a phoenix rise from the ashes.
Turning a defunct automotive manufacturing region into Australia’s first Innovation District. This landmark, commercial precinct needed to boldly and positively step from the shadows of its fallen heritage.
Helping a phoenix rise from the ashes.
Client
Government of South Australia
Location
Tonsley, South Australia
Scope of work
- Brand Development
- Brand Rollout
- Signage
- Wayfinding
Overview
From developing the brand strategy and communications narrative, the Martins design team created a vibrant, look-at-me identity that was impossible to ignore and applied to everything from the structural façade, integrated wayfinding system to the website and beyond.
A new breed of technology companies, start-ups and entrepreneurs embraced the exciting new concept. The new tenants breathed a new life and energy into the district that lived up to the brand philosophy and implementation.
