Stockland

Rebranding Australia’s largest diversified property group.

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Client
Stockland
Location
Australia
Scope of work
  • Brand Development
  • Brand Rollout
  • Campaign Development
  • Signage
Overview

The brand design featured a stylised ‘S’ and was designed to present a bold and stylish face to the brand. The identity was applied across all divisions of the company, from corporate, residential projects, business parks, industrial parks and shopping centres owned by Stockland.

The logo design was referred to internally as the ‘Stockland Wave’ based on its waveform, and this was developed into a philosophy and ‘way of business’ with each of the 6 arms of the wave representing how Stockland operates and expects particular standards of diligence from all staff.

Rebranding Australia’s largest diversified property group.

Martins was asked to breathe new life into the branding of Australia's largest property group - Stockland. The logo has become a well-recognised mark not only to professionals in the property industry but for everyday people.

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