SkyRidge is a whole new address, large enough to be a suburb in its own right, located in the foothills that overlooks the Gold Coast’s glistening skyline. Its location on the western side of the motorway, however, was thought by many to be a barrier to earning prestige status. Afterall, the old adage ‘location location’ can be your best and worst friend. Through brand positioning backed by a commitment to differentiation, quality and creativity by the client and consultant team as a whole, SkyRidge has set a high-water benchmark, to create a place that will be an enduring legacy for all.
Martins Brand House has played an integral role in positioning the project, bringing together a fully integrated, multi-touchpoint campaign. This includes the brand identity, go-to-market strategy and program, advertising campaigns and social media management. Martins also designed the Sales & Experience Centre including architectural form and interior fit-out including smart technology and an immersive 360 degrees theatre experience.
A whopping 10,000 new registrations of interest were generated in just seven months, with all indicating a keenness to purchase immediately.
