Domestic Tourism Sector

Transforming the visitor experience through immersive digital.

Sensoreal demo poster Sensoreal demo poster
6368 Tourism Stimulus Package V25 6368 Tourism Stimulus Package V25
6368 Tourism Stimulus Package V23 6368 Tourism Stimulus Package V23
Sensoreal visitor poster Sensoreal visitor poster
Client
Domestic Tourism Sector
Location
Airports, Visitor Centres, Hotel Lobbies, Regional Hubs
Scope of work
  • Creative Direction
  • Content Curation
  • Software Development
  • Website Development
Overview

Sensoreal© by Martins Brand House is a smart immersive digital platform that transforms the visitor experience through the coming together of inspiration and science in a way never seen before.

It’s a completely new interface that puts people in control of their travel adventure planning, enables them to take it away in their pocket and make bookings directly.

With a greater focus on domestic travel than ever before, every decision-making touchpoint needs to inspire and drive bookings. With this in mind, Martins Brand House took the initiative to develop a next generation solution that provides for the first time, an integrated travel planning and booking digital platform. This initiative provides a consistent and inspiring customer experience that makes it easier than ever before to plan and book a holiday experience. A solution that really excites visitors and gets regions cranking again in a world that has born the brunt of Covid-19.

The system supports the stimulus of domestic tourism, but also promotes every extraordinary nook and cranny of a domestic holiday experience to international travellers when borders are once again re-opened.

The Sensoreal© system takes the mishmash of printed brochures, poster, maps and event boards, and consolidates everything into a digital platform. The well organised structure provides a platform for people to explore and be rewarded with inspiring content. It’s always up to date, with automatic feeds from a central database. Through a QR code generated throughout the customer discovery journey, people’s favourites are assembled into one personal travel experience loaded directly and immediately to their mobile phone, embedded with direct links to make bookings. It’s like taking away a visit to a Visitor Information Centre in your pocket.

The entire system provides trackable results making it one of the most accountable tourism sector marketing tools ever to be created.

Transforming the visitor experience through immersive digital.

Martins conquered the challenge of how places can embrace the challenges of Covid to leapfrog into the new digital age in a way that excites, immerses and motivates people to spend their tourism dollars.

6368 Tourism Stimulus Package V25 image
6368 Tourism Stimulus Package V23 image