MRCB International

New level of luxury

Logo green Logo green
Face Face
Book Book
Open spread Open spread
Open spread 2 Open spread 2
Chocolate Chocolate
Book purse Book purse
Tissue glass Tissue glass
Roomview Roomview
Iphone and website Iphone and website
Pressing button Pressing button
Show room 2 Show room 2
MRCB International
Gold Coast
Scope of work
  • Property Brand Strategy
  • Go-to-market Strategy
  • Brand Identity
  • Brand Style Guide
  • Sensoreal Digital Platform
  • Video content
  • 3D model
  • Video wall

Develop a brand strategy that reflects the epitome of the ultimate luxury experience, bold yet refined, evocative, and alluring.

Martins Brand House crafted a brand stance that embraced ‘Grace’ at the centre of its DNA. The strategy reflected the client’s vision for the Gold Coast’s new landmark address, soaring almost a quarter of a km into the sky. This brand strategy elevated the brand identity, style guide, go-to market strategy, and technology interface within the sales and experience centre.

The brand strategy developed became the foundation for the client’s marketing efforts, enabling them to create a bold and refined brand experience that stood out in the competitive Gold Coast market. The client was able to find the right G-spot by incorporating ‘Grace’ into their brand DNA, which reflected their ultimate luxury experience. The brand strategy helped the client become a leader in the market, and the new landmark address is set to become an alluring destination for tourists and locals alike.

New level of luxury

26 Vista Street is set to deliver a building that combines subtropical principles and bring a new level of coastal elegance to the Gold Coast skyline.

Logo green mobile image

Face image

Book mobile image

Brochure image

Spacer mobile image

Chocolate image

VISTA Book image

Tissue glass mobile image

Roomview mobile image

Phone mobile image

Pressing button image

Showroom mobile image