Place Brand Strategy

So much more than a brand mark, logo and colour palette, Branding and Theming become the behavioural roadmap of the brand, defining how it looks, sounds and feels in every incarnation, be that signage, website, cinema commercial, newspaper advertisement, experiential event or CEOs speech.

As American poet, singer and civil rights activist so clearly says, “I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” 

Again, a crucial aspect of brand strategy that is so often overlooked or paid superficial attention. Apple, McDonald’s, Coca-Cola, Toyota, Amazon, Disney and every other great brand never ever deviate from their clearly defined path. And, while your brand may not have the billions or millions to spend that they do, the lessons are there and can be learnt for free.