Playford Alive “Live livelier” campaign
The Land Management Corporation’s Playford Alive is a major urban renewal project in Adelaide’s Northern suburbs. It is a joint partnership with the State Government, the City of Playford and the local community, bringing life to new and existing suburbs.
Supporting this exciting community project Martins Integrated has created the “Live Livelier” campaign.
Campaign elements include a community web site, TV and radio, outdoor and press. This is a fully integrated approach with consistent branding flowing through to the on-site signage and information centre also created by Martins Integrated.