333 Orchard Road
Tying into the $1.6 billion upgrade of Orchard Road in Singapore to become one of the world’s great shopping streets, The Mandarin Gallery is being completely overhauled to become the home of the most luxurious brands.
Martins Integrated proposed rebranding this premium shopping mall with its distinctive address of 333 ORCHARD to create an iconic destination.
Stylish, compelling and engaging – for 333 ORCHARD, Martins Integrated took the brand identity beyond the architecture, décor and tenancy mix and crafted a brand character that melds sophistication with uplifting vitality.
Through the organic lines of the Three 3’s shape we created a distinctive brand mark, deployed with equal dynamism in both two- and three-dimensional representation.
We also developed an evocative promotional campaign theme under the visual device of a masquerade mask, sitting in synergy with the statement “Be intrigued” and opening up an array of opportunities for ongoing promotions to keep the marketing fresh.