Creating brand experiences 12 Aug 2010
Martins Integrated recently created a unique brand experience for
Playford Alive, literally bringing the brand to life through the
creation of a “living display centre". From a living plant wall
representing new wetlands and interpretive trails, Martins Integrated’s
branding and 3D skills were brought together to convey the project’s
commitment to sustainability.
The LMC’s Playford Alive is one of the most significant urban
development and renewal projects in Australia covering some 1,000
hectares within existing residential suburbs. ??
Martins Integrated initiated a demonstrable brand expression to convey
the project’s critical commitment to economic, ecological and social
issues.??
The LMC’s stated mission was to “create a new, diverse, integrated and
sustainable community by utlising world’s best practice in urban and
community development to deliver a place where innovation and
opportunity thrive.” The new centre incorporates a range of interactive
experiences to deliver these messages in an engaging way and features
an inspiring 13.4m2 scale model linked to a video screen, living green
wall, alfresco café, children’s green learning corner, selections room
and sales offices.??
We also created a comprehensive and fresh new website for the project.