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Insights into Living in Harder Times 06 Mar 2009

Martins Integrated is a long-term subscriber to the Ipsos Mackay Report, which is Australia’s longest running social trends study. Dr Rebecca Huntley is a writer and Director of Research for Ipsos Mackay. She is a regular contributor to newspapers and magazines and author of numerous insightful books.

On March 4th 2009, Martins Integrated arranged for Rebecca to present the most recent Ipsos Mackay Report titled, ‘Living in Harder Times” to our client HomeStart Finance. Aware of HomeStart’s charter to make home ownership possible for more South Australians, particularly those on lower incomes, Rebecca made this a very interactive presentation referring to relevant national research on how Australian’s are feeling about issues including home ownership, job security and debt.

A broad cross section of HomeStart’s staff attended, along with Martins Integrated representatives, and were able to gain insights into possible implications and opportunities for HomeStart in the near future.