New HomeStart campaign full of possibilities 04 Jan 2009
With the way the economy and housing affordability has gone over recent times, a lot of South Australian’s have given up on the idea of owning their own home.
HomeStart’s charter has always been to provide affordable home loans for low to middle income households. Their unique home loan products enable people who didn’t think it was possible, to get into their own home.
Martins Integrated’s task was to make people aware that home ownership is possible with HomeStart. We have done this with a new creative campaign that plays on the old sayings of “Pigs can’t fly” and “You can’t teach an old dog new tricks.”
The key messages are that HomeStart can make it possible to get into your own home or refinance and save money.
The campaign has just launched with cut-through television commercials supported by outdoor, direct mail, web activity and point of sale.